Vertical Dry Storage Proposal

Jake Roush
213 Morris St.
Central, S.C., USA 29630
(555) 555-6969

October 18, 2009

Mr. Bart Schile
Owner , Lake Keowee Marina
105 Lake Keowee Marina Dr.
Central, SC, USA 29781

Dear Mr. Bart Schile:

I am excited to submit my proposal for the addition of vertical storage. The establishment of this new kind of storage will increase the economic and social benefits of Lake Keowee Marina. I believe I can provide you with a well-thought-out analysis of the problem and present viable solutions to increase the profitability of dry storage units.

I propose to study solutions to the problem of the limited storage and expansion of Lake Keowee Marina.

Thank you for considering this proposal. Please do not hesitate to contact me if you have any questions.

Best Regards,

Jake Roush
Encl.




























A proposal to investigate the advantages of vertical dry storage

October 18, 2009

Prepared for:
Mr. Bart Schile
Owner, Lake Keowee Marina
105 Lake Keowee Marina dr.
Seneca, SC 29781

Submitted by:
Jake Roush
213 Morris st.
Central, SC 29630
(555) 555-6969
Jroush@clemson.edu























Table of Contents

Executive Summary 4
Methods 4
Possible Solutions to Investigate 4
Action Plan 4
- What Has Been Done So Far 4
- What I Will Do 5
Qualifications 5
Budget Estimations 5
Proposed Schedule 5
Conclusion and Recommendations 5
References 6














































Executive Summary

Lake Keowee Marina has become limited in the overall economic returns. Therefore, without raising the, already high, slip dues; the marina is stuck with a fixed yearly budget and increasing costs. This fixed yearly budget is coming from, fully occupied amount of in water slip space, which is regulated by Duke Energy.

I propose to evaluate the economic costs and benefits of the establishment of a more mechanized vertical storage facility. I will determine the factors that are involved with mechanization, building and marketing of the largest facility on Lake Keowee. I will explore different possibilities for increased efficiency in property design and managerial experience for the greatest economic return on this investment.
I can accomplish this study and present these results for $1000. The benefits will be a substantially increased income with a more effective managerial basis for the sustained return in the future.


Methods

Land use is going to be a large problem for the marina. First, the location of the vertical storage units will have to be established. Second, a suitable location with sufficient water depth will have to be found with respect to the storage building. Planning of the current docking system will have to be reformatted to adjust for the launching and retrieval of watercraft on a continual basis. Third, office locations, parking, and landscaping will have to be addressed. Finally, the accounting of this new system will need to be approached and analyzed for the greatest return.

Possible solutions to investigate

1. Relocation of office and shop
a. Increased efficiency
2. Redirect traffic
a. On and off of the water
3. Building restrictions
4. Water conditions

Action Plan

What Has Been Done So Far:
- I have contacted Duke Energy in regards to limitations of the property deed.
- I have found extensive statistical documentation of the demand for dry storage.
- I have conducted extensive research on the development of vertical storage units.
What I Will Do:
Create a management plan for the construction and development of the new facility and the economic concerns associated with it.
- Review paper and internet-based literature
- Examine records for limitations
- Study recent papers
- Identify usable statistical data for marketing

Qualifications
I am currently enrolled in Clemson University studying how to effectively establish and manage vertical marine storage facilities. Also, I have 75 years of background in the marine industry.

Budget Estimations

Cost
Facility Establishment $1.2 Million
Fork Lift $500,000
Property Restoration $50,000
Maintenance/Repairs $5,000
Parking $20,000
Marina Office Restoration $10,000
Total 1,785,000

Proposed Schedule

The vertical storage facility will have to be on a very stringent schedule for the reduction in accruing costs. Therefore, we will allow for one year to develop and management plan and will have construction completed within 18 months. We will also break up the development into three stages which will allow for a cost reduction if we fall behind schedule from one phase to the next.

Conclusion and Recommendations

In conclusion this project will require a very large amount of contributed capital; however, in return, there will be a large amount of profit to be made. Therefore, without the right management there is a high risk for failure.

I recommend the usage of all the aspects I have previously stated along with my managerial expertise in this ever changing economy.



References

www.pearsoncustom.com/sc/cu_techwriting/

Tandem Watercraft
1234 West Dolphin Drive
Pompano Beach, FL 33060

July 29, 2006

Dear Mr. Trettain:

Pursuant to your letter last Thursday regarding the problem encountered with your new Tandem Personal Watercraft Vehicle. Our service department has conducted its investigation and made it’s determination.

As you know, any Tandem Watercraft will continue to operate at peak performance levels under normal operating procedures. However, our customer service department confirms the malfunction in your watercraft caused by water being present in the fuel line. Possibly this malfunction could have been the result of purchasing bad gasoline. We trust you are cognizant of the fact that while we guarantee our watercraft for one year against defects in workmanship and materials. However, we cannot assume responsibility for inadequate care. For this we cannot grant your request to repair the watercraft vehicle free of charge.

However, Tandem Watercraft would be pleased to see that the fuel line is flushed at the nominal cost of $30 USD. If you will take the simple precaution in fuel selection, your Tandem Watercraft Vehicle will provide you with many years of trouble free service.

Enclosed is an authorization card. If received, we will perform the above service and deliver your watercraft vehicle.
Best regards,

J. Brevard
Customer Service Manager

Marlboro: The cigarrette for moms

This image has many different layout and design qualities that allow for a quick reading with a specific look. These elements are specifically designed to persuade a certain audience into the buying this brand of cigarette's. This graphic uses balance to achieve a symmetrical design to describe two different instances for a duplicate appearance. The left graphic describes a baby that suggests in a caption that the mother made a bad decision by selling him: however, smoking a Marlboro is a good idea. The right graphic describes a happy baby that indicates, in a caption, how you will feel when you smoke a Marlboro. This particular advertisement should be very effective for new mothers because it plays on their adornment of baby's. However, the young mother audience, that this graphic advertising to, is ethically wrong because of the dangers of secondhand smoke to baby's. Also, look of the advertisement is old; therefore, there might not have been sufficient knowledge in the effects of smoking.

Citation: http://servo3000.files.wordpress.com/2008/09/marlboro-mummy.jpg?w=400&h=433

Crash Course in Sailing