Marlboro: The cigarrette for moms

This image has many different layout and design qualities that allow for a quick reading with a specific look. These elements are specifically designed to persuade a certain audience into the buying this brand of cigarette's. This graphic uses balance to achieve a symmetrical design to describe two different instances for a duplicate appearance. The left graphic describes a baby that suggests in a caption that the mother made a bad decision by selling him: however, smoking a Marlboro is a good idea. The right graphic describes a happy baby that indicates, in a caption, how you will feel when you smoke a Marlboro. This particular advertisement should be very effective for new mothers because it plays on their adornment of baby's. However, the young mother audience, that this graphic advertising to, is ethically wrong because of the dangers of secondhand smoke to baby's. Also, look of the advertisement is old; therefore, there might not have been sufficient knowledge in the effects of smoking.

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